Sample Playbook
Everything you get, in one PDF.
Kevin’s sellers build their plan across ten free tools. Your Seller Playbook pulls all of it into a single document you can print, save, or bring to the kitchen table. Here’s a complete sample — built by the same generator, on a stand-in home.
No email required. The sample downloads directly.
Sample listing · Illustration only — no real property
123 Sample Street · Ashburn, VA 20147
$785,000 · 4 bd · 3.5 ba · 2,850 sq ft
Every figure in the sample playbook is fictional and labeled on every page. Your playbook carries your own saved work, and any tool you haven’t used says so plainly rather than filling the space with someone else’s numbers.
What’s inside
Where you are today
Your readiness score with an action list ordered by what actually moves the needle — not a generic checklist.
Your timeline
Real dates, worked backward from when you want to be moved, with the midweek go-live built in.
What you'll net
An itemized net sheet against a price you choose, recomputed on current verified rates every time.
Your paperwork
The documents your specific property needs, tracked from needed to in-hand.
Prep worth doing
The projects that typically pay before a sale, the ones that usually don't, and honest cost ranges for both.
Your market
What homes around yours are doing, with the timing history for your area — labeled for exactly how local the data really is.
Plus the parts that are the same for every home Kevin lists: how your launch runs, how offers get compared on true net rather than headline price, and the contract-to-close milestones he manages himself.
This isn’t a home-value estimate. The playbook shows the costs and the process of selling — for what your home is actually worth, Kevin builds you a real price analysis in person. Start a free valuation.
See also: the marketing your home gets, the reporting that follows, and how offers really compare.
Want yours built around your actual home?
Create a free seller account and the tools fill it in as you go — or just tell Kevin what you’re thinking and he’ll walk you through it.